Privacy & Cookies Statement

Introduction

This Privacy & Cookies Statement describes how Baker McKenzie Link (the trading name of LawInContent Pte Ltd) ("Baker McKenzie Link) collects, uses, shares, and otherwise processes Personal Data (defined below) about:

  • visitors to our websites, mobile applications, and other online properties (each, a "Site");

  • contact persons for our clients and/or prospective clients;

  • contact persons for suppliers of goods and services to the Firm; and

  • any other individuals about whom the Firm obtains Personal Data.

In this Privacy & Cookies Statement, "Personal Data" means information that (either in isolation or in combination with other information held by Baker McKenzie Link) enables you to be identified as an individual or recognized directly or indirectly. 

Overview

Unless we specifically state otherwise, Baker McKenzie Link is the data controller of the Personal Data we process, and is therefore responsible for ensuring that the systems and processes we use are compliant with data protection laws, to the extent applicable to us.

Baker McKenzie Link personnel are required to comply with this Privacy & Cookies Statement and associated Baker McKenzie.com policies when dealing with Personal Data and must also complete data protection training where appropriate to their role.

Summary of Key Points

Collection

We collect Personal Data from a number of sources in connection with the day-to-day management of our business and our commercial relationships.  Click here to learn more.

Use

We use Personal Data to provide our services and respond to inquiries, to manage accounts and maintain business operations, to provide relevant marketing, and to fulfill other business and compliance purposes.  Click here to learn more.

Sharing

We share Personal Data as necessary to provide our services and respond to requests, and to fulfil other business and compliance purposes.  Click here to learn more.

Marketing choices

You have control on how we use Personal Data for marketing. Click here to learn more.  

Cookies

We use cookies on our Sites, and provide choices on use of cookies, including third party targeting and advertising.  Click here to learn more.

Data subject rights

You have certain rights to request access, rectification, deletion, objection, or other actions regarding your Personal Data where required by applicable law.  Click here to learn more.

Data security

We maintain technical and organizational measures to protect Personal Data from loss, misuse, alteration, or unintentional destruction of Personal Data. Click here to learn more.

Cross-border data transfers

We provide appropriate protections for cross-border transfers where specified by law.  Click here to learn more.

Other issues

We provide other information in this Privacy & Cookies Statement about: (i) the possible consequences for not providing Personal Data, (ii) how we do not engage in automated decision-making that has substantial effects on individuals, (iii) how we handle do-not-track (DNT) signals, (iv) data retention, (v) links to third party websites, (vi) employee and contractor issues; and (vii) changes to this Privacy & Cookies Statement.  Click here to learn more.    

Contact us

Please contact us as detailed below with any questions.  Click here to learn more.

Collection of Personal Data

We collect the following categories of Personal Data about Site visitors, clients, prospective clients, suppliers and other third parties:

Basic data: Name, gender, title, organization, job responsibilities, phone number, mailing address, email address, contact details and information about family life (excluding special categories of data) including family, children, hobbies and interests .

Registration data:  Newsletter requests, event/seminar registrations, (excluding special categories of data), subscriptions, downloads, and username/passwords.

Client service data:  Personal Data received from clients in respect of employees, customers or other individuals known to clients,  invoicing details and payment history, and client feedback.    

Marketing data: Data about individual participation in conferences and in-person seminars, credentials, associations, product interests, and preferences. 

Job applicant data:  Data provided by job applicants or others on our Sites or offline means in connection with employment opportunities, which also may be subject to an additional relevant local recruitment privacy policy.   

Device data: Computer Internet Protocol (IP) address, unique device identifier (UDID), cookies and other data linked to a device, and data about usage of our Sites (Usage Data). 

We collect Personal Data from a number of sources, either directly from the data subjects,  or from clients, colleagues and publically available sources. Where Baker McKenzie Link receives data from its clients about employees, customers or other individuals, the client  is responsible for ensuring that any such data is transferred to us in compliance with applicable data protection laws.

Use of Personal Data

The purposes for which we use Personal Data, and the legal bases for such processing, are as follows:

  • To provide legal knowledge and training  and respond to inquiries we use basic data, registration data, client service data, and device data.  We need to process your information in this way in order to perform our obligations under our contracts with our clients.

  • To manage our business operations and administer our client relationships we use basic data, special categories of data, registration data, marketing data and client service data.  This processing is necessary in order to perform our obligations under our contracts with our clients (e.g. issuing and processing invoices) and suppliers (e.g. managing the supply of goods and services to the Firm).

  • To make our Sites more intuitive and easy to use we use device data.  It is necessary for our legitimate interests to monitor how our Sites are used to help us improve the layout and information available on our Sites and provide a better service to our Site users.

  • To protect the security and effective functioning of our Sites and information technology systems we use basic data, registration data, transaction data, and device data.  It is necessary for our legitimate interests to monitor how our Sites are used to detect and prevent fraud, other crimes and the misuse of our Sites.  This helps us to ensure that you can safely use our Sites.

  • To provide relevant marketing  such as providing you with information about events or services that may be of interest to you including legal services, legal updates, client conferences or networking events, and groups of specific interest (e.g. specific types of networking groups) we use marketing data, basic data, special categories of data, registration data, client service data, and device data. It is necessary for our legitimate interests to process this information in order to provide you with tailored and relevant marketing, updates and invitations.

  • To address compliance and legal obligations, such as checking the identity of new clients and to prevent money laundering and/or fraud we use compliance data, basic data, registration data, transaction data, and device data.  This processing is necessary for the purposes of complying with legal requirements to which we are subject.

  • To consider individuals for employment and contractor opportunities and manage on-boarding procedures we use job applicant data and compliance data.   The processing is necessary for the purposes of recruitment and on-boarding and for complying with legal obligations to which we are subject and which may be subject to a relevant local recruitment privacy policy.

Sharing of Personal Data

We may share Personal Data with the following categories of recipients:

  • Associated Entities:  Baker McKenzie Link was created by the global law firm Baker McKenzie International, a Swiss Verein, which operates through a number of professional firms and constituent entities ("Member Firms") (collectively "Baker McKenzie").Baker McKenzie Link may share Personal Data with  Member  Firms in order to provide you with  services and in order to administer our relationship with you (e.g. invoicing, marketing)  or otherwise as necessary for the purposes described above. We may also share Personal Data with Baker McKenzie's global services companies in Belfast, Chicago and Manila. A list of Baker McKenzie member firms is provided here: https://www.bakermckenzie.com/en/privacy#memberfirms.

  • Suppliers and service providers: We share Personal Data with suppliers and service providers to enable such parties to perform functions on our behalf and under our instructions in order to carry out the purposes identified above.  These include: infrastructure and IT services providers, for example, the providers of our client intake system, our finance systems and our customer relationship management databases; third party consultants who provide us with support in respect of business analytics and marketing campaigns; and the providers of external venues where we host conferences and events.

We require such parties by contract to provide reasonable security for Personal Data and to use and process such Personal Data on our behalf only.

  • Financial institutions: We share Personal Data with financial institutions in connection with invoicing and payments.

  • Corporate purchasers: We may share Personal Data with any corporate purchaser or prospect to the extent permitted by law as part of any merger, acquisition, sale of Baker McKenzie Link assets, or transition of service to another provider, as well as in the event of insolvency, bankruptcy, or receivership in which Personal Data would be transferred as an asset of Baker McKenzie Link.

  • Mandatory disclosures and legal claims: We share Personal Data in order to comply with any subpoena, court order or other legal process, to comply with a request from our regulators, governmental request or any other legally enforceable demand.  We also share Personal Data to establish or protect our legal rights, property, or safety, or the rights, property, or safety of others, or to defend against legal claims.

If you have questions about the parties with which we share Personal Data, please contact us as specified below. 

Marketing Choices

You have control regarding our use of Personal Data for direct marketing.  In certain markets, you will need to expressly consent before receiving marketing.  In all markets, you can choose to not receive such communications at any time.  If you no longer wish to receive any marketing communications, remain on a mailing list to which you previously subscribed, or receive any other marketing communication,  please follow the unsubscribe link in the relevant communication or contact us as per below.

Cookies

We use and allow certain third parties to use cookies, web beacons, and similar tracking technologies (collectively, "cookies") on our Sites. 

What are cookies?
Cookies are small amounts of data that are stored on your browser, device, or the page you are viewing. Some cookies are deleted once you close your browser, while other cookies are retained even after you close your browser so that you can be recognized when you return to a websites. More information about cookies and how they work is available at www.allaboutcookies.org.

How do we use cookies?
We use cookies to provide the Sites and services, gather information about your usage patterns when you navigate this Sites in order to enhance your personalized experience, and to understand usage patterns to improve our Sites, products, and services.  We also allow certain third parties to place cookies on our Sites in order to collect information about your online activities on our Sites over time and across different websites you visit.  This information is used to provide advertising tailored to your interests on websites you visit, also known as interest based advertising, and to analyze the effectiveness of such advertising.

Cookies on our Sites are generally divided into the following categories:

  • Strictly Necessary Cookies: These are required for the operation of our Sites. They include, for example, cookies that enable you to log into secure areas. These cookies are session cookies that are erased when you close your browser.

  • Analytical/Performance Cookies: These allow us to recognize and count the number of users of our Sites and understand how such users navigate through our Sites. This helps to improve how our Sites works, for example, by ensuring that users can find what they are looking for easily. These cookies are session cookies which are erased when you close your browser.  We use Google Analytics, and you can see below for how to control the use of cookies by Google Analytics.

  • Functional Cookies: These improve the functional performance of our Sites and make it easier for you to use. For example, cookies are used to remember that you have previously visited the Sites and asked to remain logged into it. These cookies qualify as persistent cookies, because they remain on your device for us to use during a next visit to our Sites.  You can delete these cookies via your browser settings.

  • Targeting Cookies: These record your visit to our Sites, the pages you have visited and the links you have followed to recognize you as a previous visitor and to track your activity on the Sites and other websites you visit. These cookies qualify as persistent cookies, because they remain on your device for us to use during a next visit to our Sites. You can delete these cookies via your browser settings. See below for further details on how you can control third party targeting cookies.

What are your options if you do not want cookies on your computer?

You can review your Internet browser settings, typically under the sections "Help" or "Internet Options," to exercise choices you have for certain Cookies. If you disable or delete certain Cookies in your Internet browser settings, you might not be able to access or use important functions or features of this Sites, and you may be required to re-enter your log-in details. 

To learn more about the use of cookies for Google analytics and to exercise choice regarding such cookies, please visit https://tools.google.com/dlpage/gaoptout

To learn more about certain cookies used for interest based advertising by third parties, including through cross-device tracking, and to exercise certain choices regarding such cookies, please visit the Digital Advertising Alliance, Network Advertising Initiative, Digital Advertising Alliance-Canada, European Interactive Digital Advertising Alliance or your device settings if you have the DAA or other mobile app.

Data Subject Rights

If you are in the European Economic Area (EEA) you have the following rights:

  • Access. Subject to certain exceptions , you have the right to request a copy of the Personal Data we are processing about you, which we will provide to you in electronic form. At our discretion we may require you to prove your identity before providing the requested information.  If you require multiple copies of your Personal Data, we may charge a reasonable administration fee.

  • Rectification. You have the right to require that any incomplete or inaccurate Personal Data that we process about you is amended.

  • Deletion. You have the right to request that we delete Personal Data that we process about you, unless we are required to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims.

  • Restriction. You have the right to request that we restrict our processing of your Personal Data where:

    • you believe such data to be inaccurate;

    • our processing is unlawful; or

    • we no longer need to process such data for a particular purpose, but where we are not able to delete the data due to a legal or other obligation or because you do not want us to delete it. 

  • Portability. You have the right to request that we transmit the Personal Data we hold in respect of you to another data controller, where this is:

    • personal information which you have provided to us; and

    • we are processing that data on the basis of your consent or in order to perform our obligations under contract to you (such as to provide legal services).

  • Objection. Where the legal justification for our processing of your Personal Data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation.  We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise or defence of a legal claim.

  • Withdrawing Consent.  If you have consented to our processing of your Personal Data, you have the right to withdraw your consent at any time, free of charge  This includes cases where you wish to opt out from marketing messages that you receive from us.

If you are in the EEA you also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. Please click on the following link for a list of local data protection authorities in EEA countries:  http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

Data Security

We have implemented technical and organisational measures in an effort to safeguard the Personal Data in our custody and control. Such measures include:

  • restricting access to Personal Data to staff and service providers on a need-to-know basis;

  • a formal Information Security Management System (ISMS) aligned with ISO 27001 and 27002:2013.  The ISMS is a comprehensive set of policies and procedures for deploying, managing and securing the Firm's Information Technology infrastructure; utilizing a defense-in-depth approach to protecting our internal Firm and client data.  

While we endeavour to always protect our systems, sites, operations and information against unauthorized access, use, modification and disclosure, due to the inherent nature of the Internet as an open global communications vehicle and other risk factors, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others.

You also have an important role in protecting Personal Data. You should not share any username, password or other authentication data provided to you with anyone, and we recommend that you do not re-use passwords across more than one website or application.  If you have any reason to believe that your username or password has been compromised, please contact us as detailed below.

Cross-Border Data Transfers

We transfer Personal Data to jurisdictions as necessary for the purposes described above, including to jurisdictions that may not provide the same level of data protection as your home country.  In particular, our Sites are hosted on servers in the United States.  If you are located in a non-US jurisdiction, the transfer of Personal Data is necessary to provide you with the requested information and/or to perform any requested transaction.  To the extent permitted by law, such submission also constitutes your consent for the cross-border transfer. 

With respect to transfers originating from the European Economic Area ("EEA") to the United States and other non-EEA jurisdictions, we implement standard contractual clauses approved by the European Commission, and other appropriate solutions to address cross-border transfers as required or permitted by Articles 46 and 49 of the General Data Protection Regulation.  Where required by such laws, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below.

Other Issues

(i) What are the consequences of not providing Personal Data?

You are not required to provide all Personal Data identified in this Privacy & Cookies Statement to use our Sites or to interact with us offline, but certain functionality will not be available if you do not provide Personal Data.  If you do not provide Personal Data, we may not be able to respond to your request, provide legal services to  you, or provide you with marketing that we believe you would find valuable.     

(ii) Do we engage in automated decision-making without human intervention?

We do not use automated decision-making without human intervention, including profiling, in a way that produces legal effects concerning you or otherwise significantly affects you.

(iii) Do the Sites honor do not track ("DNT") signals sent via browsers? 

Given the divergent practices of organizations that offer browsers and the lack of a standard in the marketplace, we generally do not respond to DNT signals at this time.

(iv) How long do we retain Personal Data?

We  typically retain Personal Data related to marketing activities for as long as you accept marketing communications from us, and we will securely delete such data in accordance with applicable law upon request.  For Personal Data that we collect and process for other purposes, we will typically retain such Personal Data for as long as it is necessary to fulfill the purposes outlined in this Privacy & Coolies Statement and as otherwise specified in applicable record retention policies and procedures.

(v) Are third party websites governed by this Privacy & Cookies Statement?

The Sites may contain links and references to other websites administered by unaffiliated third parties.  This Privacy & Cookies Statement does not apply to such third party sites.  When you click a link to visit a third party website, you will be subject to that website's privacy practices.  We encourage you to familiarize yourself with the privacy and security practices of any linked third party websites before providing any Personal Data on that website.

(vi) How does the Firm handle employee and contractor privacy issues?

Personal Data about our employees and contractors are addressed through internal Firm policies and procedures, and are outside the scope of this Privacy & Cookies Statement.

(vii) How will we handle any changes to this Privacy & Cookies Statement?

We may update this Privacy & Cookies Statement from time to time as our services and privacy practices change, or as required by law.  The effective date of our Privacy & Cookies Statement is posted below, and we encourage you to visit our Sites periodically to stay informed about our privacy practices.  We will post the updated version of the Privacy & Cookies Statement on our Sites, and ask for your consent to the changes if legally required.

Contact Us

If you have questions or comments regarding this Privacy & Cookies Statement or our privacy practices, please contact us here:

Karoline Quinn
Holbeinstrasse 30
8008 Zurich
Switzerland
karoline.quinn@bakermckenzie.com 

Effective Date: 25 May 2018
Next review date: April 2019